65% of individuals are considered visual learners. This is easy to understand considering that most information (90%) that is transmitted to the brain is visual. Additionally, it transmits visual information much quicker (60,000 times faster) than text. It’s therefore not surprising that videos are the most popular medium for communication and engagement currently available online.
The Rise of 3D Animation
It’s getting harder for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. This is where animated 3D content comes in.
Animated audiovisual content has been shown to be very effective in influencing the choices of consumers in the later phases of their purchasing journey. There are numerous reasons that this sort of content is more effective than other visuals.
Animated videos are good at catching and retaining the viewer’s interest. They resonate with audiences and provoke conversations amongst audiences. You’re able to show various concepts using a 3D simulation which would otherwise be impossible with different visuals.
Visualizations are a powerful way to convey a technology or product and show their features and benefits.
They are fun.
They could be about anything.
They are cost effective to produce.
Principles for successful 3D Cartoon
Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an instant hit with your audience. There are numerous guidelines to think about in the production of audiovisual content to make sure its success.
Quality and photorealistic Animations- developing an excellent 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, focus on lighting and using realistic materials and even adding in reflections on to the surface of the item.
Anticipation – This principle helps the viewer expect a movement even before it occurs, by way of example, the heels of the character’s foot pressing down on the ground before taking the measure. Anticipation helps to stop audiovisual content animation from appearing too robotic.
Exaggeration – This is used in animation to give more energy to the characters. Exaggeration, for example, can be used in poses to draw attention to what the character is doing.
Staging – This principle includes the placement of characters and objects in the video. It helps the audience to understand the narrative and the role of the characters inside. It involves timing, setting, and cinematography.
Timing – Timing is vital as it dictates how quickly images move and how long they stay still in the animated movie. Speeding up something can help to create a sense of energy, lightness, or speed. Slowing down something gives the impression of gravity, mass, and adds weight to the image.
Solid drawing – This is the principle used to create an image appear as if it were three dimensional even though it has been produced on a two-dimensional surface. This principle provides weight, balance, and depth to the picture.